Staging Luxury Homes: Key Differences From Standard Properties

You’re no doubt already aware that home staging is about preparing a home for sale by optimising its appeal to prospective purchasers, and that it involves everything from arranging furniture to decorating and accessorising. Also, because the process enables people to pictures themselves living in the property, it invariably leads to a speedier, more profitable sale than you’d get from trying to sell somewhere that’s completely empty.

But if you’re staging a luxury home, you’ll find that it takes a rather different approach to working somewhere more standard. In this realm, first impressions are everything, and it’s through strategic staging that you create lasting impact. Here, we outline why it’s so different in a little more detail.

1.)    High-end designs and material

With luxury staging, think quality textiles, designer pieces and custom décor to create an elegant, opulent look. You may also want to consider things like original artworks, distinctive lighting fixtures and the best bed linen you can find. It’s not like staging a more ordinary flat or house, where you can get away with less expensive furniture and accessories and focus on creating a broader appeal.

2.)    Highlighting unique architectural features

Whether it’s a dramatic view, a marble fireplace or some stunning lighting, you’ll want to focus on making the most of these features and high-end finishes with clever staging. Again, it’s different to working on a regular property, in which case you’d be thinking more about creating a neutral space to have as wide an appeal as possible.

3.)    Targeting the high-end buyer

When staging a standard place, you’ll typically be aiming to appeal to a general buyer. Luxury staging, for its part, targets affluent purchasers through high-quality marketing and tools such as virtual tours, professional photography and targeted advertising to reach this group and appeal to its discerning tastes. And, as with anything else, you’ll need to understand your target market well.

4.)    Focus on lifestyle and exclusivity

With a luxury property, staging isn’t just about making the space functional and presentable. What you’re creating is aspiration to a certain lifestyle with an exclusive-looking property. Work to create an elegant ambience and showcase the place’s unique features so that it hits the right note with exactly the kind of discerning purchaser you want attract.

Luxury home staging with McGlashans Interiors

At McGlashans Interiors, we’re experts in the staging of beautiful homes in London, on time every time and to the brief specified.

We’ll do a site visit at your property before finalising our design to your brief and procuring everything we need for the job and then completing the staging and organising professional photography. You can then look forward to property viewings and a prompt, successful sale or let.

We have a shop and showroom on Crawford Street, near Baker Street, central London, so come and talk to us there. Alternatively, get in touch with any queries you may have, and we’ll do our very best to answer your question.